Trinidad Tobago Tourism Development Company Limited (TDC) is pleased to announce the launch of the Trinidad Tobago Travel Agent Specialist Program. The strategic endeavor includes a comprehensive educational platform that will not only promote awareness and visibility of Trinidad Tobago’s product to travel trade professionals, but also enable travel trade professionals to become an extension of Trinidad Tobago’s marketing team in selling the destination
The program is designed to identify, engage and educate travel trade professionals by covering key components of Trinidad Tobago’s destination profile – including accommodations, culture, festivals, cuisine and eco adventure – as well as important niche markets.
“We are extremely pleased to implement this program and partner with travel agents to raise the profile of our destination, while at the same time driving direct sales. The Trinidad Tobago Travel Agent Specialist Program is a key strategic initiative of the Tourism Development Company for positioning Trinidad Tobago as a top-of-mind vacation destination in our primary source travel market” noted Warren Solomon, General Manager of Marketing at the Trinidad Tobago Tourism Development Company.
All website activity will be monitored in real time, and the agents securing the most bookings to Trinidad Tobago per month and per quarter throughout the year-long program will be eligible to receive a variety of rewards, from gift cards to FAM trips. Qualifying agents will also receive a personalized full color, printable certificate and accreditation for participating in the program, selecting to receive either four (4) continuing education credits from The Travel Institute or twelve (12) credits from the Association of Canadian Travel Agencies (ACTA).
Trinidad Tobago, www.goTrinidadandTobago.com
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